Back in July of last year, Israel-based advertising agency BBR Saatchi & Saatchi IL set out to recruit its next computer programmer in an environment they were likely comfortable with – within the realms of RPG game Diablo III. Hundreds of potential programmers applied to take part in the campaign, and the company had to limit the in-game interviews to the 100 most promising candidates. After offering a grilling about teamwork and programming skills during gameplay, the agency succeeded in hiring a computer science graduate.
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